The truth is out there…or, at least the beer is. Channeling a love of craft beer and a fascination with conspiracy culture, the branding for the fictitious Illuminati Brewing utilizes iconographic design and layout to create a unique look/feel that’ll make a believer out of you.

(Funny note: in the time since I completed this project, an actual Illuminati Brewing has opened in Bellingham, WA. I’ve yet to try them, but I’m told they’re quite good)