PwC Canada’s annual Cyber Threat Intelligence Report campaign strives to inform clients about the changing nature of the digital risk landscape and emerging threats to their online business. Centred around the titular report, the broader campaign seeks to draw client—and prospective-client—attention through a variety of approaches, including programmatic display advertising utilizing motion graphics. The CTI report has contributed in a big way to the Cyber Privacy & Financial Crime (CP&FC) portfolio routinely being one of PwC Canada’s top earners annually.